Dan Balica is Food & Nutrition analyst at Euromonitor International, conducting research Nordic and Eastern European markets. Before joining Euromonitor, Dan has worked as researcher for Babes Bolyai University and was guest researcher at KU Leuven in Belgium and Michigan State University in US. Dan holds a PhD in Sociology from Babes Bolyai University in Cluj.
Overview of biscuits markets globally and in Europe: market sizes and dynamics
Regional development: Asia Pacific becomes a new growth leader due to low current consumption
Trends in innovation: Reformulating ingredients to reclaim health; functional biscuits are on a surge and cleaning labels becomes the preferred strategy for value based consumption
Shifting consumer needs: Serving seniors will be the challenge of the future