Born and grown in a bakery that was making the transition of medium sized to industrial bakery, Jos finished his MSc in Technical Business Sciences at the Rijksuniversiteit Groningen in 2004. Via a long list of various operational and management functions became responsible for R&D and Quality, where the idea of founding Bakery Academy sprouted.
Started Bakery Academy in 2009, connecting the dots between theory and practical applications in problem solving and product development. Has a serious track record on reformulation of products, which amongst others resulted in:
– Less sugar, fat and sodium
– Different grains and cereals up to gluten free
– Enrichment with fibres and/ or proteins
– Cleaning up the labels
Working in Bakery Academy with 4 colleagues from their own Application & Innovation Centre for clients all over the world, making bakery science & technology applicable for them. We continue yearly in personal and company development in the field by exploring apparently unsolvable problems in ingredients & processes and conducting private research & development.