Roberto Manuel Pineda Tamez

Country: Mexico
Company: Biscuit, Crackers Consultant Ex PepsiCo R&D Sr. Director
Connect: LinkedIN | Biscuit People


BS : Biochemical Engineer : Technology Institute of Celaya
MS: Marketing Sciences by Technology and Superior Studies Institute of Monterrey ITESM
American Institute of Baking: Certificated course in Biscuit and Crackers
Massachusetts Institute of Technology: Technology Strategy
Texas A&M: Fat and oil technology and production

Professional Experience:
35 years in CPG Industries (Nabisco, Gamesa and PepsiCo). Experience in diverse areas including:
Quality Control and Quality Assurance Mgr
Engineering Manager
Plant Manager
Operations Director
New product development Director Biscuits PepsiCo
Innovation Sr. Director PepsiCo
R&D Sr. Director Global Snacks PepsiCo

Roberto has lead R&D Activities, product development projects and baking training in more than 15 countries in different continents including North America, South America, Europe, Middle East, China and South Asia.


Managing and structuring R&D and PD areas to support Innovation process

Companies facing continues market challenges, consumer changes and aggressive competition require to be agile and effective in developing new products.  All companies tend to have the same or similar kind of strategies. What then makes the difference:  The kind of talent each company gets and how they organize and manage the talent to innovate.  We will share key insights on the best way to leverage inside and outside talent to support the innovation process.

Specifics to share:

  • Why companies need  to keep  innovating
  • Critical components of an innovation strategy
  • Leveraging talent that produces ideas.  How to align and organize talent.
  • Prototyping as key tool
  • Taking advantage of  NPD process and project management for flawless execution
  • How to keep your innovation talent and teams motivated and energized
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