Growth Strategy & Innovation Marketing lead || Life Coach
• Astute and passionate innovation marketing lead, with natural creativity, in permanent “can –do” mode and a heart for people
• “Head in the sky, whilst feet on the ground”
• +12 years of local, regional, global marketing experience, delivering multiple strategies, innovation and growth opportunities of over 200 MM $
(2006-2017) Mondelez International
• Led innovation platforms of +$ 700MM net annual revenue, working in complex cross functional teams and leading Jacobs coffee innovation for diverse EEMEA and CE markets
• Led pan European biscuits innovation strategy for power brands like OREO, belVita, TUC and RITZ, delivering over 100 MM$ net revenue over 2 years span, managing over 33 different markets and cross functional teams
• Developed award-winning full fledged marketing campaigns, managed up to $9MM+ advertising and consumer promotion budgets, and held full P&L responsibility for businesses with more than $70MM net annual revenue
• Proud Member of the Interaction Design Foundation (2017- present)
• Stanford School of Medicine–Nutrition Certificate (2017)
• Mondelez Social Media Brown Belt and Facebook BluePrint Winner (2015/16)
• Ludwig Maximiliens Universitat Munich–Competitive Strategy (2014) Certificate of Achievement with Distinction
• Academy of Business Studies Romania -Bachelors In Business and Computer Science (2006)
I am proud of:
• my mentees, direct reports and teams
• Landed and performing innovation
• My family
• Helping people in need. Always.
• Doing. Seeing results.
• Finding time to think.