Nicoleta Florescu

Interaction Design Foundation Member

Growth Strategy & Innovation Marketing lead || Life Coach

• Astute and passionate innovation marketing lead, with natural creativity, in permanent “can –do” mode and a heart for people
• “Head in the sky, whilst feet on the ground”
• +12 years of local, regional, global marketing experience, delivering multiple strategies, innovation and growth opportunities of over 200 MM $

(2006-2017) Mondelez International

• Led innovation platforms of +$ 700MM net annual revenue, working in complex cross functional teams and leading Jacobs coffee innovation for diverse EEMEA and CE markets
• Led pan European biscuits innovation strategy for power brands like OREO, belVita, TUC and RITZ, delivering over 100 MM$ net revenue over 2 years span, managing over 33 different markets and cross functional teams
• Developed award-winning full fledged marketing campaigns, managed up to $9MM+ advertising and consumer promotion budgets, and held full P&L responsibility for businesses with more than $70MM net annual revenue
• Proud Member of the Interaction Design Foundation (2017- present)
• Stanford School of Medicine–Nutrition Certificate (2017)
• Mondelez Social Media Brown Belt and Facebook BluePrint Winner (2015/16)
• Ludwig Maximiliens Universitat Munich–Competitive Strategy (2014) Certificate of Achievement with Distinction
• Academy of Business Studies Romania -Bachelors In Business and Computer Science (2006)

I am proud of:

• my mentees, direct reports and teams
• Landed and performing innovation
• My family
• Helping people in need. Always.
• Coaching.
• Doing. Seeing results.
• Finding time to think.

Biscuit Innovation: a glimpse to build a value-added & low investment innovation platform

In a tough food world, can companies still create meaningful innovation without spending all their dollars on a new asset? New technology? Or something that is very risky... The answer can easily turn into an YES. Learn more on how you can build true breakthrough platforms with the power of your own plant assets...and much more