Dan Balica

Company: Euromonitor International
Connect: LinkedIN


Dan Balica is Food & Nutrition analyst at Euromonitor International, conducting research Nordic and Eastern European markets. Before joining Euromonitor, Dan has worked as researcher for Babes Bolyai University and was guest researcher at KU Leuven in Belgium and Michigan State University in US. Dan holds a PhD in Sociology from Babes Bolyai University in Cluj.


Global Market Trends and Future Prospects in Sweet Biscuits

Overview of biscuits markets globally and in Europe: market sizes and dynamics

Regional development: Asia Pacific becomes a new growth leader due to low current consumption

Trends in innovation: Reformulating ingredients to reclaim health; functional biscuits are on a surge and cleaning labels becomes the preferred strategy for value based consumption

Shifting consumer needs: Serving seniors will be the challenge of the future

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