Duska Dimitrijević

Country: Israel
Company: Incredo
Connect: LinkedIN


Duska is responsible for leading the European market in strategic development, building a customer base, applications, and sales capabilities to drive the growth and expansion to meet the company’s goals.

She is bringing over 27 years of international experience in the food and ingredients business, B2C and B2B, with career experience spanning from R&D and Innovation to business and sales growth, profit, and top line responsibility.

Duska has joined Incredo from International Flavors and Fragrances where she served as a Global Business Growth Lead for Food Protection and Cellulosics. Additional highlights of her career also include her role as General Manger Food Protection at Frutarom, R&D Innovation for Food Service at Unilever Canada, and QA/QC Manager at Coca-Cola Company in Toronto. Duska holds a MSc degree in Biotechnology and a BSc in Food Technology from Belgrade University.

“Natural sugar reduction- no compromise on taste”

The overconsumption of sugar is a global pandemic. One in three children is overweight or obese and 39% of all adults worldwide are overweight or obese. Incredo®, a global food-tech company, is trying to change that by revolutionizing sugar reduction.

Incredo® Sugar is a sugar/ protein compound that serves as a clean label sugar  reduction solution. Incredo improves the efficiency of sucrose delivery to the sweet taste receptors, allowing a 30-50% reduction of sugar in food products. This presentation introduces Incredo® Sugar, the mechanism of action addressing its use in applications, and the consumer perception of its efficacy.

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