M. Dias Branco

Fernando Bocchi

R&D Director

Connect: LinkedIN | Biscuit People

BIOGRAPHY

I graduated in Food Engineering from Unicamp in 1991 and pursued postgraduate studies in Industrial Administration at Fundação Vanzolini, USP in 2003. Over the years, I’ve undertaken various specialization courses and experiences including Silicon Valley Training Mission (HSM 2017), Venture Capital and Corporate Investor (La Salle de Barcelona 2018), Storytelling (Hyper Island 2021), and Innovation Yellow Belt (Pieracciani and SGS Academy 2021).

Currently, I hold the position of Research and Development Director at M. Dias Branco S.A., overseeing more than 20 brands and maintaining a significant market presence as #1 in cookies & crackers and pasta in Brazil. Since 2018, I’ve been responsible for open innovation and connections with startups programs through Programa Germinar M. Dias Branco. With almost 30 years of experience in R&D within the Food and Packaging segment, I have worked with renowned companies such as Nestlé and Fleischmann Royal Nabisco (currently Mondelez). Additionally, I’ve been actively involved in industry associations, serving as a member of the Council at ABIA – Brazilian Association of Food Industries since 2020 and sponsoring the Technical and Regulatory Affairs Committee since 2022.

BPC 2024

Innovation in Food Industry: Unlocking Potential through Open Innovation Programs

In the presentation, we will explore the Germinar Program, M. Dias Branco’s open innovation initiative that has transformed the company’s approach to solution development. Through Germinar, we have accelerated the innovation process, reduced operational costs, and strengthened key business relationships. The program has not only supported a culture of innovation within the organization but has also fostered the Foodtech ecosystem in Brazil, enhancing our ability to adapt and thrive in a competitive market.
Topics:
  • Company key figures
  • R&D focuses
  • Collaborative Innovation and the Germinar Program Structure
  • Lessons learned
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