Vilma Mendes

Director of Flavors Division

Connect: LinkedIn | Biscuit People

BIOGRAPHY

Vilma Mendes is the Director of the Flavors Division at Takasago do Brasil, where she has led the division for over 14 years, contributing to the company’s growth strategy in Mercosur.

With an MBA from Fundação Getulio Vargas and specializations in Marketing (FAAP) and Communications (ESPM), Vilma holds a degree in Business Administration from PUC São Paulo.

In addition to her role at Takasago, Vilma is currently serving her second term as Vice President of the Brazilian Association of Flavors and Fragrances (ABIFRA), reflecting her continued commitment to supporting the industry.

Her experience includes mentoring women in vulnerable situations, contributing to social impact, and teaching B2B Specialization courses at FIA São Paulo.

BPC 2024

Biscuit Technology: Understanding the Challenges and Opportunities of Fat Reduction

In today’s landscape of regulatory changes and growing awareness around health and wellness, the food industry faces a transformative challenge. Consumers, increasingly informed and demanding, seek alternatives that combine pleasure and nutrition, placing companies at a crossroads between innovation and tradition. In this context, the biscuit industry emerges as a fascinating battleground, where food science, legislation, and consumer expectations collide in a delicious and challenging struggle.

Biscuit Technology: Understanding the Challenges and Opportunities of Fat Reduction aims to dive into this evolving world. It offers a journey through the nuances of food technology, exploring how the industry can meet the growing demand for healthier options without sacrificing the indulgent pleasure associated with biscuits.

At the heart of this challenge lies a seemingly simple, yet incredibly complex question: how can we reduce the fat content in biscuits while maintaining the irresistible taste, crunchy texture, and quality that consumers love?