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Based in Parma, Italy, Priscila is part of the Marketing Team at Kemin Food Technologies, one of the Business Units of Kemin Industries. Dynamic and customer-driven, and passionate about science, Priscila holds a degree in Food Engineering and a Master’s in Business Management. She has over 17 years of experience in technical sales, customer experience, entrepreneurship, and marketing/commercial strategies. Priscila is Brazilian and was raised a few years in the USA. She has also lived in Mexico, Scotland, and Portugal. These international experiences have led her to believe that empathy is key to understanding customer needs, which is crucial for developing innovative solutions that enhance customer satisfaction and drive business growth.